Kuddkrig came from a love of three things: textiles, home and art. Traditionally art is practiced on canvas and displayed on our walls, which is great… but what about the space in between? Founder, Kalla worked in fashion for over ten years, and developed a huge love of textiles, for their endless possibilities, their ability to be expressive, but also their practicality. Home decor and the impact it can have on our state of mind has always fascinated her. Through the process of decorating her own home, and a few for others, she realized she wanted art that could be displayed and admired, but also experienced - specifically soft goods. She wanted something that she had never found, so she figured she would make it herself, starting with pillows.
Küdd:krig (pronounced “kood kreeg”) is Swedish for “pillow fight”, and is focused on artful, original, ethical, handmade, quality home goods.