Whether you are shopping for your own children this season or gift giving to other littles you love, there are few things that are sweeter. We know that when you are investing in toys or clothes, you want them to grow and last and you also want them to be good for tiny sensitive little bodies.
(that means no nasty fabrics, paints or dyes)
We put together a list of our favorite baby and kid brands of the moment that are making a conscious effort in their production so you can feel good about what you are putting on the people you love the most.
We're Marina and Micaella, a mother-daughter duo who co founded Wild Wawa.
The name was inspired by both their Peruvian heritage and their little muse,
Micaella's daughter, Valentina.
At Wild Wawa we believe in bringing a touch of special to your wawa's everyday adventures. We combine top quality fabrics mainly sourced from our home country Peru, including our supremely soft GOTS certified organic pima cotton, with handcrafted touches that showcase the skillful and timeless beauty of artisan craft. The result are uniquely beautiful garments worthy of your most dearly loved, made to accompany them during their childhood days and when celebrating important milestones.
Everything is handmade in Lima, Peru by a small team of incredibly talented women we've had the pleasure of working with for many years. Marina is a veteran of the children's apparel industry having started her first line of children's clothing- Victoria Kids- over twenty years ago. Many of the women you see in the photo below have been with her since the very beginning. Over twenty years! They, like us, love what they get to do each day and are true creatives at heart. Furthermore, since several of the women we work with are mothers to young children themselves, we provide them with the opportunity to work from home so they can make caring for their families their number one priority.
"Hand-crafted, heirloom bows made with love to embolden your little one's WUNDERment and join them on the great adventure of becoming exactly who they are meant to be."
When I had my first daughter Adeline, I wanted to dress her in classic clothes that would serve as a blank slate for her individuality. Thus, Free Babes Handmade was born.
As the brand (and my experience of motherhood) evolved, adventure, courage and childhood fun became our core values. In February of 2017, we changed our name to Wunderkin Co., a blend of german "wunderkind" [meaning a person who achieves greatness at a young age] and "wunder" [wonder] + "kin" [family], to keep the spirit of wonder and development of confident children at the core of our brand.
Because these bows are meant to be partners in adventuring, we knew we had to guarantee them for life.
I used to make each bow from my kitchen table, but we now work with 40+ seamstresses all around the United States. These women are mothers, college students and women that can sew from home, and be with their children.
When we opened our doors over a decade ago there was only one kid in this picture, and only one product at Fluf (the humble pillow). Both families have exploded, so to speak.
We now make a range of high quality reusables that are healthy and safe.
Everything is effortless, durable and machine washable. We’re all about sustainability, fanatical customer service, uncompromising quality products and attention to detail. At Fluf, it’s not just about what we do, but how we do it.
We hope you like your Fluf products as much as we enjoy making them!
We are a Los Angeles-based studio committed to promoting imaginative play through simple yet innovative toys. Minimalism, design, and fun are components we value, because we also want grown-up kids to compliment their homes with our products too.
Los Angeles-based designer Matt Monroe is an experienced sculptor and carpenter and has been building things for as long as he can remember. Matt got his BA at Colorado College and his Masters in Sculpture from Cranbrook Academy of Art.
Matt has been designing and building custom furniture since he launched Monroe Workshop in 2008. A few years later he started making toys out of wood scraps as gifts for friends and for his own two daughters. Slowly the toys grew into a business of their own and Monroe Workshop Toys was born.
Conceived in 2016 and designed for everyday living and playing - with a focus on essentials in practical shapes and soft, natural, versatile fabrics.
millk is the newest project of two australian mums - both who found it difficult to source thoughtful and practical clothing for their young babies. with the concept in mind of buying less but ensuring what they had would be well lived in, worn and adored.
Beginning its journey into the world with just a handful of designs, across five neutral tones - with a play, feed, adventure, get dirty and be free in - and then pass it down philosophy.
millk was born.
EAST FORK are potters through and through. Trained through formal ceramic apprenticeships, Alex and John’s hands spent thousands of hours in the clay, making hundreds of the same form at a time and building an intimate familiarity between maker and material. EAST FORK makes a full range of dinnerware and other functional objects—from plates and bowls to mugs and serving pieces. The collection is made from regionally-sourced stoneware clay and fired in a gas kiln, with food-safe glazes made in-house. The collection is unfussy, durable, timeless—made to use every day, for a long, long time.
Conscious Kids Clothing (est. 2017) is a branch of the Conscious Clothing tree. Conscious Clothing has been around for many moons. Started in her home by Rose Phillips, the journey began 15 years ago, as she started making clothes for her own kids. A few years ago, Rose and Doug designed and built a beautiful studio with views of the Michigan woods to give the growing company a home of its own. The main focus has been making organic, low-impact, beautiful clothes for strong women and mamas in the world...and now returns to the original vision of making the real-life inspired items that kids can play and grow in. Because humans should be free, especially the tiny ones.
Established in 2015 and designed for collecting moments for the little people in your life.
Created by two moms, Sara and Makel, who found it difficult to source durable, minimal and practical baby wear.
When creating Fin and Vince, we wanted to embody a charming, timeless design, yet something that would appeal to a modern audience. These elements really play into the heirloom quality of our products. Our main desire is that our clothing is something that you cherish, something that lasts the test of time, and will ultimately be a part of your families generations.
It is especially rewarding to see our clothing as a small part of your big moments. As mothers of five boys, we know that memories with our children are precious moments that we never want to forget. To us, our business is not just about the clothing, it's about the nostalgia of a babies first sweater, what they wore on their first day of school, and so on. It's about those items we like to keep and cherish, and to pass down for future children or grandchildren. These are the items we want to create. We strive for the style and quality to last through the years of hoarding :) After brainstorming our mission and style we came up with the tagline; "for collecting moments"
Michael Ryan and Sophie Demenge are the husband-and-wife team who created Oeuf. Born and raised in upstate New York, Ryan brings an engineer’s perspective and eye for minimalist design to the company’s high-quality, functional pieces. Raised in Paris, Sophie’s playful and practical approach to design was nurtured in such diverse places as the philosophy department at the Sorbonne, trapeze classes in San Francisco and the Pratt Institute in New York.
Michael and Sophie live in Brooklyn with their two children, who are their main source of inspiration for creating new products. Being parents gives them great insight into what kids will love using and what parents want, allowing for kid-friendly furniture and décor to blend in a modern stylish house. Their family values reinforce their commitment to ethical business practices – leading to the company motto, “Be Good.”
Oeuf’s commitment to combining intuitive design, ecological and sustainable production with simple & clean style has made it one of the most respected and independent brands in the market.
Made for the little people and moments you cherish the most, our baby bonnets are special and especially loved by the modern, sartorial parent. We hand pick the very best materials for style, quality, and function to all come together, as it should. Briar Handmade bonnets are simply necessary.
Two Bridges is a unisex children’s clothing line founded by photographer Kathy Lo. Inspired by her son Sage, the line was born in her neighborhood of "Two Bridges" Chinatown.
Shaped by the idea of utilitarian playwear, Two Bridges makes standard classics for everyday play!
Made exclusively in New York City.
“Only 11% of lunches brought from home contain a vegetable, and only 25% of lunches met three out of five National School Lunch Program standards.” -- Journal of the American Academy of Nutrition and Dietetics.
Let’s face it - packing lunch is HARD. It’s hard to know what kids will actually eat, and sometimes it’s easier to throw in a fruit roll-up (hey it’s made of fruit, right?) so they’ll eat something. But it really does matter what kids eat for lunch. Kids get between one-third to one-half of their daily calories at lunch, so they gotta fill up on the good stuff. Getting the right nutrition at lunch has so many positive benefits! Concentration, memory and problem solving function at their peak, so kids can be their best selves. Longer term, having the right nutrition improves immunity and resistance to colds/flu, so kids miss fewer days at school.
Nancy and Robin, founders of OmieLife, share a passion for helping kids be their healthiest selves. Although they come from opposite sides of the world, one thing they both deeply believe in is the importance of good food in raising healthy kids.
Lewis Co-Founders, Liz Libré + Lizzy Ott met in high school, went to the same small college in Maine, both landed in New York City after graduating, and both went to work in creative fields. After spending a few years figuring out the right fit, Liz began her successful paper line Linda & Harriett, and Lizzy went off to RISD for a Master’s in Interior Architecture.
Years later, as designers and new moms, Liz + Lizzy found themselves looking for something that wasn't out there: nursery essentials that are childlike, not childish. As an illustrator and interior architect respectively, they set out to make their own organic cotton crib sheets, with prints that are loose and playful, like the things in nature that serve as their inspiration. Crib sheets quickly expanded into nursery + children’s essentials that feature prints such as stingrays, snakes and parsnips—mature and interesting for a parent, playful enough for a child.
Lewis sources the softest materials and uses 100% organic cotton whenever possible.
Tortoise & the Hare Clothing is a natural children’s clothier. We choose fabrics that are made of natural fibers. Our collections are simple and classic and thoughtfully designed with the ordinary yet magical day of a child in mind. Babies don’t keep so we create each design to have a little room to grow. Our goal is to create simple wardrobes that are 100% good.
Natural dyes and low impact dyes are an integral part of the Tortoise & the Hare process. We believe that a steady transition away from synthetic dyes is integral to the health of our oceans and our own bodies. Synthetic chemicals are loaded with endocrine disruptors and carcinogenic chemicals that are damaging to both local ecosystems and our health.
Each season I collaborate with a local natural dye company to create a plant-based color palette. Each naturally-dyed color is a work carefully developed by their expert dye master. After a plant-based dye formula is developed, the new colorway is rigorously tested for color fastness and crocking. Finally, our seamstresses create prototypes of each design and are then tested in real life to make sure they withstand the ordinary yet magical life of a child.
Each garment is made to order and created in our sewing studio on my family’s 3rd generation farm. By only making what is needed, we are able to reduce waste. To further ensure that our resources are wisely used, we cut our garments in small batches and finally assemble all the pieces for our seamstresses who bring all the magic to life.
These artful textiles are proudly made in the USA with thoughtfully sourced sustainable materials and production methods. Designed with our everyday needs in mind, blankets can be machine washed and dried. Each blanket is made from from 80% recycled cotton and 20% poly, making them the perfect weight for year-round use.
Recycled cotton is created from pre-consumer fibers and scraps that have been discarded during the cut and sew process. These fibers are broken down and spun into new yarns. This process requires less energy to make and conserves natural resources; small things that can make a big difference.
Driven by her desire to make fine art functional, Hillery Sproatt translates her paintings into textiles. Her background in fine art coupled with the early influence of her mother, fiber artist and clothing designer Debra Weiss, fueled her love for pattern and design.
Inspired by Japanese, Scandinavian and Eastern European design, Hillery's organic shapes, whimsical landscapes, and childlike creatures draw connection between home and nature.
Kid-ness is the sheer delight of being in the moment, the strength to believe anything is possible, and giving with all your heart – it’s the essence of being a kid. Camp Quality helps Kid-ness thrive for children going through the daily ups and downs of cancer.
Simply said, there are many babywearing options available, and for us the sling quickly became the favorite for many reasons. We happened upon something pretty amazing and knew we had to not only help bring it to the masses, but also create an amazing community around our products. With that small spark, WildBird was born.
When it comes to making our slings we have flipped the switch on traditional manufacturing by producing 100% of our products with an amazing network of independent seamstresses. Today we have over 45+ professional seamstresses that work from the comfort of their own home. Over 90% of these seamstresses are working Moms. This is not the easiest way to produce our product but we provide these jobs and opportunities so working parents can spend more time with their children.
Our number one priority is the safety of your WildBird sling. For that, we rely heavily on the skill of these seamstresses. Our slings are compliant and tested with The Consumer Product Safety Improvement Act (CPSIA) and American Society for Testing and Materials (ASTM).
Each Misha and Puff piece is lovingly hand knit in Peru by our talented knitting ladies. Over the past few years we have forged a wonderful relationship where we work closely with our group of knitters in Lima. The knitting work that they do for Misha and Puff either from their home or at our knitting center (which provides day care and meals) allows them to support their families. We have grown to think of this work we do together as a true collaboration. Their talent never ceases to amaze. Each knitter takes great pride in the pieces she chooses to knit. You will find her name on the hang tag. When you purchase items from Misha and Puff you are contributing to this collaboration. Families working together to benefit everyone.
Sourced from the finest materials that use low impact, sustainable and ethical processes, we employ artisans and craftspeople in a place rich with textile history.
We strictly adhere to fair trade policies, paying a fair wage as well as being involved in the lives of our craftspeople. Many of our knitters have been with us from the beginning, and now are heads of groups, managing many other knitters. We have a knitting center in a remote part of the city, yet close to our knitters homes. This allows them to drop by, collect yarn, get paid, and connect with other knitters. The center also has an early education after school program, as well as offers meals for kids.
Apolina is designed in England, but inspired by travel and the natural world. Traditional handicrafts from many different cultures serve as the starting point for all our pieces. Scandinavian, Mexican, American and Eastern European folk art particularly inspire our embroidery designs. The relaxed silhouettes are designed mindfully to ensure children are comfortable and able to play freely in our pieces as well as ensuring an increased wear-time. Each piece has been produced ethically and with great care in India.
MinErbs is a small family business created by mother & daughter-in-law; maker & visionary. We pour our whole hearts into creating nature-based products from remedies passed down from Simona's Latvian upbringing. Her accredited education partnered with Nikita's commitment to provide the purest, most meaningful goods for her children is the inspiration behind our products. MinErbs is about more than just offering home & natural body care necessities; each item offers the time to slow down, honoring the tasks & people that create a meaningful life. MinErbs cultivates simplicity in the home, allowing what is lovely to flourish. All our ingredients are locally wild-harvested or ethically sourced. We share your devotion to beauty and well-being and infuse this in creating products that truly work. Our number one priority is creating high quality products that work and because of this, we are dedicated to putting in the extra time and consideration it takes to properly wildcraft and source the best ingredients available. With an abundance of medicinal plants that grow wild and happy in their natural environment where we live, we seek out the most potent and prime specimens with the strongest therapeutic properties. We always seek out the best harvest, far away from main highways and suburbs to ensure all our wildcrafted ingredients are free from pollution and environmental toxins. Whether they are medicinal, sap-filled buds erupting in early spring or sun-dried, intensely fragrant wild rose petals in the heat of summer, we gather our botanicals at the optimal time in their growth cycle to ensure the most nutrient-dense, vitamin and mineral-rich ingredients.
In 2014, shortly after my eldest daughter was born, I began to really dig in with sun printing. Greta would snuggle up in the wrap and we'd go on nature walks, collecting wild flowers and weeds along the way. Later we'd press the botanicals and today she's old enough to help me print. But in that time in between, I'd amassed yards of printed fabric with no real plan. Sure, I was pursuing creative work but the object was sitting, collecting dust. After my second daughter was born in 2016, I decided to make bonnets for my two girls. Then I made bonnets for some of their friends. Then I made bonnets for imaginary kiddos, I guess, because I just could not stop making these bonnets. And that's the thing about creative work, about making art, right? When you find something that speaks to your soul a little bit, you cannot so easily give it up.
Each Specific Pigeon bonnet and bandana is a one-of-a-kind piece, printed by hand using light sensitive dyes. All botanicals have been hand-pressed specifically for this purpose. Fabric is painted with the dye and the botanicals are placed on the fabric. The fabric is then exposed to light. Specific colors are achieved by varying exposure time. After exposure, the fabric is washed in special detergent to set the image. The final piece is non-toxic. Because of the nature of the process, please expect and appreciate the variations in tones and saturation.
Our hope is you will find our toys fit seamlessly into your home, with no need to hide them away when guests arrive.
Founder, and fellow mama, Terra Wood, began Wild Creek in 2015 while pregnant with her second child. It was her desire to make toys parents could feel comfortable buying, wooden toys with simple design. As her children began to grow out of baby toys, her interest for well-made and unique toys blossomed into a passion which has naturally flowed into Wild Creek. Terra homeschools her children in a flexible, Waldorf style with loads of time outdoors, the place she feels children are most themselves.
Wild Creek has a deep passion for the Earth and all of her resources. We feel it is important to support organic, recycled and fair trade products. Our packages are made with recycled material, and we use One Tree Planted to plant a tree with every order. We are always working hard to decrease our carbon footprint!
Wild Creek products are sourced from all over the world, made by a real person's hands who is paid a fair wage.
The idea for Tribe West was born shortly after our children. As we carefully shaped our home into a safe, comfortable space for their little hands and feet to explore, one crucial task loomed—cushioning our hardwood floors.
There were several of those interlocking foam mats in bright colors available. But like many families, we craved quality pieces that fit seamlessly into our aesthetic—something beautiful, as well as durable and toxin-free. Made for children, but something the grownups could enjoy, too. We couldn’t find it, so we created it.
Tribe West’s mission is to provide families with high-quality play mats with purpose. Made of naturally hygienic and harmless materials, our pieces are designed to give your tribe a chic, clean, and comfortable indoor or outdoor surface to roam freely. Our durable and portable products allow little adventures to unroll anywhere, without compromising refined style or healthful living.
Tribe West also supports the gifted artisans around the world with a fair-wage percentage of the sale of their designs, as well as annual donations to our charitable partners.