10 Ingredient Conscious Beauty Brands We’re Paying Attention To

Similar to a sponge, our skin absorbs whatever we put on it — including all those lotions, makeups, perfumes, serums, etc. we've used before without knowing exactly what's in them. It can be intimidating to pick juuust the right one with so many options. We've been there.

But with a world of beauty products swirling around us, we honed in on 10 ingredient-conscious brands who craft intentional and natural products that are kind in every way. Each values the wellbeing of body, mind and the environment, so you can feel good about using them in the day to day. We owe it to ourselves to treat our body well however we can! It will do the same to us in return. So why wouldn't you give it the good stuff?

Daughter of the Land

Daughter of the Land

Daughter of the Land is a skincare line defined by simplicity, authenticity and purpose. These values are at the core of every product created and in every step in the production process. Every formula is made with fair trade and organic ingredients. Every package is created with sustainability in mind; using recycled paper, glass and metal. Daughter of the Land firmly believes that you can take great care of your body, while also taking care of the environment and the communities surrounding us.

NOTO Botanics


NOTO is a uni-sexy, multi-use, minimal essential full body cosmetic line, hand blended by leading beauty industry artist, Gloria Noto.  Packed with only the finest natural and organic ingredients coming from nature — giving you real results.  NOTO products are also vegan and cruelty free.

NOTO Botanics is an all natural, fluid in gender, multi-use cosmetic brand using the finest natural ingredients for potent healing purposes. The NOTO lifestyle celebrates the diverse layers of what self expression and beauty can mean. The company is a champion for ferocious courage in individuality with conscious living, cultivating a community of diverse yet like-minded individuals. 

The beauty industry is one of the most toxic on the planet. Times are changing as well as nature itself. There is a global awakening happening. More are becoming aware and calling for a conscious effort toward transparency and mindfulness in how beauty is cultivated and its expression. 


Fat of the Land

Fat of the Land 

Based in New York's Hudson Valley, Fat of the Land Apothecary offers intimate medicine that is either sustainably wildcrafted or grown in the company's own herb garden and by local farmers.

Fat of the Land's mission is to share and honor the wisdom, magic, and abundance of the land, and it aims to promote a cycle of health by nurturing the conviviality of all things. True holistic health is to nourish our bodies, minds, environment, and relationships. Fat of the Land is an extension of that thought. With a focus on bioregional and wild medicine, the Fat of the Land team hopes to empower individuals to take their health into their own hands by developing a relationship with the plants they have access to. By using only ethically wildcrafted and organically grown plants, they are able to capture the potent medicine of the seasons. By using 100% recyclable packaging and compostable tape, they aim to keep their footprint light while reducing waste.

Lagom Body Co.

Lagom Body Co.

Lagom Body Co. founder Kristen Runvik's love for flowers is lifelong and she's so happy and excited to share the power of flowers through Lagom Body Co.'s facial and body care products. So far, every product includes either a calendula- or rose-infused base oil and/or medicinal flower essential oils or hydrosols.

She is not only excited about bringing you flower-powered skincare but also the ability to give back to causes that matter to her. That's why she supports Women's Resource Center in Siem Reap, Cambodia, which empowers and educates women on reproductive health, business training and positive parenting techniques. 


Fat and the Moon

Fat and the Moon

Continuing a family legacy of herbalists and natural healers, Fat and the Moon founder Rachel Budde has built her company around providing handcrafted, herbal body care products to those seeking natural and effective alternatives to chemical-filled products. Like a witch over a cauldron, Budde experiments with age-old ingredients and recipes passed down from various healing traditions to craft innovatively simple products that are good for the body and the earth.

F&M, at its core, is about healing:

Healing is reflected in the way F&M chooses to do business, in right relationship with people and plants. The company works with plants that are abundant, ethically harvested and organically cultivated and combines them in formulations that are radically non-toxic. Its priority is to use reusable, recyclable containers, and to minimize superfluous packaging.

Healing is reflected in F&M's wholehearted support of Self Care and Self Love which stands in opposition to the pervasive message that something is inherently wrong with us, and that we need a product to fix it. F&M sees the beauty in all bodies, all backgrounds, all ethnicities, all races and all genders, and its potions are mediums of empowerment through self care.

Healing is in the intimate connection F&M has with its products; each one is handmade to order by one of the company's incredible makers. Along with F&M's founding herbalist, the team consists of a budding herbalist, a practicing herbalist, a talented baker and an esthetician. They provide nourishing products because they are nourished by making them.



Rootfoot is thoughtfully-crafted pure plant fragrances and organic and wildcrafted essential oils that connect us to plants and the earth. Meditated in the sun-soaked forests and plains of northern Colorado, Rootfoot exists to bring reverence to the natural world in the context of contemporary ritual. The company's products are high-grade, high-vibrational tools for healing, transformation, and consciousness. 

Creating an intentional practice with Rootfoot entails learning to quiet the mind in order to feel subtle energies, develop connection to yourself and the universe, strengthen self-awareness and find harmony. These tools offer ways to listen to plants to expand awareness and harmonize mind and spirit. 

All Rootfoot products are completely plant-based, non-toxic, vegan, made of organic and wildcrafted ingredients. The team works directly with organic farms and eco projects to create the most intentional offerings through methods that support the vitality of the earth.

Juniper Ridge

Juniper Ridge


Juniper Ridge formulates Wilderness Perfume by distilling and extracting fragrance from wildflowers, plants, bark, moss, mushrooms and tree trimmings that we harvest on the trail. Each product is named for the wild places it comes from, and the company is building a new fragrance grammar of the American West. Juniper Ridge is built on the simple idea that nothing smells better than the forest and that the only way to bring this beauty home is to strap on your boots and go there.

…if it comes from nature, it is going to change… Unlike synthetic fragrances, these wilderness perfumes are extracted from real, native-plant sources.

The Juniper Ridge team crawls around in mountain meadows. They smell the wet earth beneath fir trees, and try to determine exactly what those scent notes are in the wind sweeping over a glacier. They conceive of their fragrances throughout the West, on dirt roads and trails, around campfires, and formulate in the company's Oakland, California workshop. All to capture the beauty of the Mojave Desert at sunrise, thick blanket of fog draping the wildflower gardens of Big Sur, or a late-season, sun-baked, snow carved, glacial canyon high in the Sierra Nevada.

All Juniper Ridge products are 100% Natural and produced using old perfume making techniques including distillation, tincturing, infusion and enfleurage. A hundred years ago, all perfumes were made this way. Today Juniper Ridge continues to handle every step of the process itself, from beginning to end. These formulas vary from year to year and harvest to harvest, based on rainfall, temperature, exact harvesting location, and season. The exact formula depends on what Juniper Ridge finds in the wind, a conversation with the living, wild ecology.


SMOKE Perfume


Smoke Perfume & Co. was launched with a single fragrance by founder Kathleen Currie in 2013. Drawing on her background as a massage therapist and aromatherapist, Currie set out to craft a scent that was as evocative as it was therapeutic. The signature scent of vetiver, citrus, and jasmine that launched the company has continued to grow organically and has spawned a cult following in the natural fragrance movement.

While Smoke Perfume & Co. has expanded far beyond Currie's French Quarter kitchen and far beyond just one scent, the company remains committed to producing high-quality products using ethically sourced, all-natural ingredients and sustainable, but thoughtfully designed packaging. Inspired by the company's home base of New Orleans, as well as travel, wellness, herbalism, and nature, Smoke Perfume & Co. offers an elegant and unique solution to modern artisanal perfumery.



January Labs

January Labs


January Labs is committed to developing powerful formulas that build and protect your skin’s Essential Stratum BarrierSM — the primary offense and defense to beautiful skin. Its team believes that keeping your skin protected, stimulated for cell turnover and in the proper pH balance is the key to a healthy, radiant complexion. The company's products are free from sulfates, parabens, fragrances and other harmful additives.

January Labs takes the same approach to skincare blends as those used in fine cooking recipes: each individual ingredient plays a pivotal role in the finished product and each must enhance and support the others.

But knowing which ingredients work best together and which do not is much more obvious in food than it is in skincare! If the ingredients in food do not work well together, the food does not taste good. In skincare, if the ingredients are not harmonious, at worst there could be a skin reaction, at best no reaction — or benefit — at all. 

Sisters Body

Sisters Body

Sisters Body was created by three sisters, Doni, Eva, and Jo Zasloff. As a musician, a family doctor and a midwife—and as mothers— they are dedicated to sustaining the well-being and enriching the lives of others. They wanted to create a line of nontoxic hair and body products that was nourishing, smelled amazing, and was safe for themselves, their families and their friends.  

The concept for Sisters Body became even more pressing to them as the political climate shifted in 2017, and the threat to defund Planned Parenthood and other women’s health services became a reality. The sisters decided that they not only wanted to create a product that was safe for women but wanted their creation to give back to women too. For that reason, 40% of all profits from Sisters Body are donated to organizations that support women’s health.

With the help from their father who is a biochemist and physician, they have created a beautiful nontoxic hair and body line that is good for our bodies and gives back to the community. They hope you love it as much as they do. 


April 19, 2018 by Lindsey Smith

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